How Confluence was able to successfully shift from an on-premise product to a SaaS product.Why developing a wiki tool for engineers was such a smart play.How Atlassian leveraged Jira to propel the growth of Confluence.And yet in spite of its popularity, feedback from customers about the product is often negative. Atlassian leveraged that understanding to build an urgently needed second product around a highly profitable vertical it could successfully monetize before expanding to other use cases.Ītlassian’s strategy worked – Confluence has been wildly successful since launch and very popular amongst enterprise companies. Atlassian already had a deep understanding of the software development community as a core market because of Jira.
That’s exactly what the Atlassian team did when they launched their wiki tool called Confluence back in 2004.Ĭonfluence not only beat virtually every other wiki tool to market but also adopted a highly strategic approach to growth: targeting engineers. Developing not one but two software products simultaneously just two years after establishing your company would probably sound like madness to most founders.
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